Openfirst

Openfirst is a leading direct mail marketing and statement processing company that combines state-of-the-art imaging and fulfillment operations with advanced personalization and data management capabilities. Headquartered in Milwaukee, WI with additional operations in Fredericksburg, VA, Openfirst serves the automotive, insurance, financial services, and cable TV industries producing hundreds of millions of communication pieces each year. Mailings are customized, strategically timed and accurately tracked so that clients can asses the efficacy of their direct marketing programs.

In November 2002, Greyrock provided $5.25 million of subordinated debt to support the acquisition of Openfirst by Prairie Capital, River Cities Capital and management.